Habitat for Humanity
Creative Strategy: Create a playful friendly world, where recycling and reusing is a natural part of your surroundings.
Sumo Sweet first began working on the Habitat Detroit and MetroRestores site and print collateral in 2007. During the process of building a site and lack of stock photography that was available, I developed a visual library to use as a integrated brand campaign for Habitat.
I was contacted by Habitat Macomb, Habitat Michigan and an affiliate in British Columbia to develop mastheads and a branded library of illustrations.